A book chapter on experimentation within multinational firms, based on interviews with Philips & H&M by Nancy Bocken was published recently.
As part of the Dutch Circular Economy Week, Myrthe Velter, collaborator of Circular X, based both at the Fontys Centre of Expertise on Circular Transitions and Maastricht Sustainability Institute, organised a workshop on discovering value propositions for circular clothing.
By using behavioral insights of consumers and stakeholder networks, participants (entrepreneurs, researchers and lecturers) found innovation opportunities for enhancing circularity on the product, service and network level. The results can be found here. Upcoming Friday, this case will be followed up by exploring implications for organisations engaging in this process.