Who are we

Nancy Bocken is Professor in Sustainable Business at Maastricht Sustainability Institute, Maastricht University. She is also visiting professor at Lund University, Sweden and LUT University Finland, and Fellow at the Cambridge Institute for Sustainability Leadership. She is co-founder of HOMIE, a ‘pay-per-use’ business pursuing the circular economy. Nancy's research evolves around the broad field of Sustainable Business, including topics like sustainable business models, business experiments, Circular Economy, sufficiency, and closing the 'idea-action' gap in sustainability through novel tools and approaches. She is the Principal Investigator of Circular X which focuses on ‘experimenting with circular service business models’.

Marc’s main research interests are innovation and innovation policy, sustainability assessment and societal transformation. Currently he also works in an action- research project on Urban Living Labs experiments focused on learning and upscaling. He has published on innovation in electric mobility, urban mobility, solar energy and resource efficiency. He teaches an integrative approach to sustainability assessment & innovation. It combines the understanding of stakeholders (perspectives, practices, etc.) with systems analysis (Qualitative Systems Analysis, Life Cycle Analysis, etc.). In Circular X, Marc supervises PhD-students and is excited to contribute to circular services innovation.

Deanna is a PhD researcher in circular business models under the ERC funded Circular X project at the Maastricht Sustainability Institute. Prior to her PhD studies, she completed a BSc in Chemistry at York University in Canada. In 2018, Deanna obtained an MSc in Carbon Management from the University of Edinburgh, finishing with distinction. Her dissertation was on exploring the role of stakeholders in circular entrepreneurship in Denmark. Since graduation, she co-founded a consultancy start-up that helps organizations mitigate their emissions through negative emissions technologies.

Hannah Lou is a PhD researcher for circular business models and ecosystems in the Built Environment within the EU Horizon DRASTIC project. She completed her Masters in Sustainability Science, Policy and Society at Maastricht University, looking at the impact of alternative building practices to reduce embodied and operational energy, the repurposing of waste, bio-based materials and circular construction alas reduced life-cycle costs in the Built Environment. Hannah Lou’s current focus lies on the socio-economic impact of an alternatively built environment. She is part of the EU Horizon project DRASTIC which intends to unwrap the untapped potential of STEEP (social, economic, environmental and technological) factors in the built environment to decarbonize the economy. 

Laura is a postdoctoral researcher in strongly sustainable business models. She finished her PhD on businesses driving sufficient consumption under the ERC funded Circular X project at Maastricht Sustainability Institute. Her PhD research investigated how businesses can drive sustainable consumption through sufficiency-based approaches. Laura's background is interdisciplinary with a BA in European Studies and an MSc in Environmental Studies and Sustainability Sciences. Previously, she worked on circular economy research and policy in Ireland, providing support for research and circular economy business development. In addition to her position at Maastricht University, Laura works as a postdoctoral researcher at the Technical University Berlin.

Roger is a PhD researcher on Circular Business Models in the solar industry. He is an external PhD, based at both Maastricht Sustainability Institute and the University of Applied Science in Bern, Switzerland. Previously, Roger was part of the EU-Horizon 2020 CIRCUSOL project. He completed his Bachelor in Business Administration at the University of St. Gallen and worked in an industrial company and a bank before finishing a Master in Business Innovation and CEMS International Management at the University of St. Gallen and the École des hautes études commerciales Paris. After his studies, Roger worked for the circular start-up Grover in Berlin as business development and sales manager.

Kirsi is a PhD researcher in regenerative business strategies and business models. She is an external researcher based in LUT, Finland and part of her PhD is at Maastricht University. Before pursuing a PhD she led a Finnish NGO promoting sustainable consumption, fair trade and human rights in global value chains. Previously, she has worked on sustainable development and corporate sustainability on three continents for NGOs and as a consultant. Her research focuses on planetary and social impacts of business, systems that are needed for regenerative business to develop and thrive as well as regenerative supply chains.

Marco van Hees is a PhD researcher on upcycling strategies and circular business models in the furniture and interior design industry, working on the "Urban Upcycling" RAAK-PRO research project. He has been working in academia as a lecturer in Business Engineering at the Amsterdam University of Applied Sciences and as business model researcher at the AUAS Centre of Expertise City Net Zero. In his spare time, he runs a beekeeping academy in the Amsterdam metropole region and works as a volunteer for the Dutch NGO PUM supporting SME-sustainable entrepreneurship in emerging countries.

Wim is a PhD researcher in circular business models. He is an external researcher based at VITO (Belgium). With a background in commercial studies and economics, his research focuses on the development and evaluation of circular business models and enabling ecosystems. His work on circular economy covers a broad spectrum of applications (solar photovoltaics, smart grids, fashion, polymers, manufacturing, waste incineration) and organizational forms (startups, work integration social enterprises, cooperatives, the informal economy). He is particularly interested in corporate governance, value chain alignment, and the social and redistributive impact of a circular transition. Before joining VITO, his main research area was social and cooperative entrepreneurship.