Project Circular X is about experimentation with circular service business models. It is an ambitious research project funded by the European Research Council (ERC) which supports top researchers from anywhere in the world. Project Circular X started on 1 June 2020 and will run for 7 years. The project is led by Principal Investigator Prof Dr Nancy Bocken, based at Maastricht Sustainability Institute (MSI) at the School of Business and Economics, Maastricht University. Through the research agenda, the aim is to facilitate a diverse range of organisations with the implementation of the circular economy. The project closely cooperates with organisations – from small start-ups to large multinationals - who want to innovate towards the circular economy.
Join the New Business Model (NBM) conference 2026 in Toulouse, where Circular X is co-hosting conference track 2.3 on Business Model Experimentation for the Circular Economy and track 2.4 on Sufficiency Business Models and Practices.
The Road to Flourishing is a game-based tool for sustainable business innovation. It aims to show the breadth of sustainable business model options and encourage businesses to think beyond the easy-to-implement ones. The game can be used in combination with other tools, as an introduction exercise that sets…
