The Circularity Deck is a card deck-based tool that challenges you to take a broad perspective on the circular economy. It helps you analyze, ideate and develop the circularity potential of your innovation ecosystem.

The tool is based on a collection of circular oriented innovation principles, and of practical examples that show how these principles have been applied. The principles are organized according to the intended circular strategy outcome that they pursue (i.e., narrow, slow, close, regenerate and inform material and energy flows), and the extent of the innovation perspective that is needed to operationalize a principle (i.e., product, business model, or ecosystem innovation).

Click here for the open access journal article

Click here for more explanation 

More tools

The Circular Rebound Tool

The Circular Rebound Tool was developed to guide business innovators towards lower the environmental impacts of their circular business models by preventing rebound effects.


Sustainable By Design

Sustainable By Design is a tool developed by Matthew Coffay and Nancy Bocken to help companies succeed with sustainable business model innovation.