Sustainable By Design is a tool developed by Matthew Coffay and Nancy Bocken to help companies succeed with sustainable business model innovation.
The Circular Rebound Tool was developed to guide business innovators towards lower the environmental impacts of their circular business models by preventing rebound effects.
The Circular Rebound Tool is a design ideation tool that can guide business designers, entrepreneurs and consultants towards circular business models with lower environmental impact through preventing rebound effects. The tool will be most useful to you if you/your company are working on a circular product or business idea. If not, the tool can also be tested by role-playing for a case study.
The tool is accessible as a template for free in Miro, and can be run as a 1/1.5hr brainstorming workshop. The associated journal paper documenting the development process of the tool can be accessed here.