Circular X - experimentation with circular business models
Project Circular X is about experimentation with circular service business models. It is an ambitious research project funded by the European Research Council (ERC) which supports top researchers from anywhere in the world. Project Circular X started on 1 June 2020 and will run for 5 years. The project is led by Principal Investigator Prof Dr Nancy Bocken, based at Maastricht Sustainability Institute (MSI) at the School of Business and Economics, Maastricht University. Through the research agenda, the aim is to facilitate a diverse range of organisations with the implementation of the circular economy. The project closely cooperates with organisations – from small start-ups to large multinationals - who want to innovate towards the circular economy.
Myrthe Velter joins project Circular X as a research fellow to work on tool development for circular business models and on boundary work.
The Business for Sufficiency database is a tool that showcases companies' efforts to promote sustainable consumption practices. By providing real-world examples, it aims to inspire companies to consider sufficiency as part of their business models.