Circular X presents at the New Business Models Conference 2020 1- 2 July 2020
Circular X - experimentation with circular business models
Project Circular X is about experimentation with circular service business models. It is an ambitious research project funded by the European Research Council (ERC) which supports top researchers from anywhere in the world. Project Circular X will start on 1 June 2020 and will run for 5 years. The project is led by Principal Investigator Prof Dr Nancy Bocken, based at Maastricht Sustainability Institute (MSI) at the School of Business and Economics, Maastricht University. Through the research agenda, the aim is to facilitate a diverse range of organisations with the implementation of the circular economy. The project will take place in close cooperation with organisations – from small start-ups to large multinationals - who want to innovate towards the circular economy.
No matter how many ideas you have for a new circular business, in order to make an impact, these ideas must be implemented. Doing this is challenging because a circular business aims to generate economic, environmental (and social) value simultaneously, through the collaboration of multiple stakeholders who…