Circular X is co-chairing a track on Business Model Experimentation for the Circular Economy at the NBM'24 Conference in Donostia/San Sebastian, Spain
Circular X - experimentation with circular business models
Project Circular X is about experimentation with circular service business models. It is an ambitious research project funded by the European Research Council (ERC) which supports top researchers from anywhere in the world. Project Circular X started on 1 June 2020 and will run for 5 years. The project is led by Principal Investigator Prof Dr Nancy Bocken, based at Maastricht Sustainability Institute (MSI) at the School of Business and Economics, Maastricht University. Through the research agenda, the aim is to facilitate a diverse range of organisations with the implementation of the circular economy. The project closely cooperates with organisations – from small start-ups to large multinationals - who want to innovate towards the circular economy.
Kirsi Salonen and Paavo Ritala visited from LUT University Finland in November for joint research on Regenerative Business.
The Circular Rebound Tool was developed to guide business innovators towards lower the environmental impacts of their circular business models by preventing rebound effects.